Food coloring comes out in full force around the holidays when it’s time to make colorful icings, candies, and other sweet confections. Liquid gel food colorings typically come in small bottles that contain a viscous, thick gel-type liquid. The texture is due to its glycerin and/or corn syrup base, and the color is also more concentrated than liquid food dyes. Because the color is more concentrated in liquid gel colorings, a smaller amount will impart a much more vivid color. This means that you will use less dye per project, which can make liquid gel dyes last longer. Liquid gel dyes also add less liquid to recipes, making them better suited to cakes that call for a large amount of dye. Cakes that require significant amounts of coloring, such as red velvet cake or hombre cakes; candies or icings where minimal liquid is desired. Cake Supplies 4 U offer you the best coloring brands on the market with the lowest price ever.