About Ideal

Tastes so delicious it's a Sweet Revolution™! And an easy way to reduce the amount of sugar in your diet. Today, more sugar is consumed in the United States than ever before. Cut back on your sugar consumption by switching to Ideal® no calorie sweetener.

Ideal® cooks and bakes more like sugar than the leading no calorie sweetener. Our granular blend measures cup-for-cup like sugar and comes in a recloseable bag. In addition to our white granulated sweetener, we also offer Ideal® Confectionery. With Ideal® it's easy—and delicious—to satisfy your sweet tooth without the guilt!

Xylitol is the main ingredient by volume in Ideal® no calorie sweetener. Xylitol has been used worldwide in foods for over 40 years, having received FDA approval as a food additive in 1963. You’ve probably seen it in foods like sugar-free gum, lozenges, puddings.

Xylitol is a natural sweetener that is:

  • As sweet as sugar with fewer calories
  • Safe for pregnant women and children
  • Endorsed by dental associations* and other medical professionals
  • Not safe for pets, especially dogs

Xylitol is a naturally occurring sugar alcohol that can be found in many fruits and vegetables and is even produced by the human body as part of the normal metabolism of glucose. With its low glycemic index, xylitol is a great alternative for people with diabetes since it is metabolized independently of insulin.

Xylitol is also known for its dental benefits*. Xylitol inhibits the growth of the bacteria that cause cavities. And though we’ve not tested Ideal® to identify its cavity-reducing benefits, many research organizations (including the Calorie Control Council and the American Academy of Pediatric Dentistry) have identified considerable health benefits from using xylitol. We encourage you to research this sweet sensation yourself.